Snowmass tourism effort promotes ties to Aspen

Snowmass Village is adopting an ad campaign that capitalizes on its proximity to the more recognized Aspen, the Aspen Daily News reports.
Snowmass Village Councilman John Wilkinson often draws blank stares at other ski resorts, even in Colorado, when he tells fellow skiers where he resides. But mention Aspen and it’s instant recognition, he said.
Snowmass tourism officials know the feeling. Last week, Susan Hamley, director of the town’s Snowmass Tourism office, unveiled a new advertising campaign that will tout the variety of activities not just in the village but also in Aspen and elsewhere in the valley. One potential ad Hamley displayed to Town Council on May 21 features a photo of the Belly Up, the popular concert venue in Aspen. The advert "plays up what we have here in Snowmass, what we have with our partners in Aspen and what you can get in the valley", Hamley said. "We mention Aspen in the copy as well, saying that the combination of these two neighbors is powerful". But Hamley said in an email that the effort should not be construed as the town "abandoning our own identity".
The town’s advisory board on marketing, events and group sales voted unanimously to establish a closer tie-in with its better-known neighbor, the board’s chairman, Robert Sinko, told Town Council. Sinko is general manager of the Crestwood Condominiums.
Hugh Templeman, general manager of the Viceroy Snowmass hotel, said positioning the resort with Aspen will be a strong step forward. "The board made a big decision in recent meetings to align ourselves much more tightly with Aspen, location-wise", said Templeman, who spoke before Town Council as a representative of the lodging industry on the marketing advisory board. "So you see that [result] in the advertising ... because we felt that was the smartest way to grow our process going forward".
The goal of the new campaign "is to give guests all the options they can enjoy while staying in Snowmass, which can even include a stop at the Hot Springs pool" in Glenwood Springs, Hamley said. "So when they weigh Snowmass against other Colorado resorts in their decision-making process, we have a far bigger offering".
Councilman Jason Haber said using the synergy between the two resorts is sensible. "In a way, Snowmass exists because of that relationship to Aspen", he said. "From a branding and marketing standpoint, it makes sense to tap into that recognition".
"What we were told is that it’s a no-brainer to partner with Aspen, but Snowmass is a unique place",  Wilkinson said. "It’s a family resort, easy to get to, has ski-in, ski-out [accommodation]. Aspen has the reputation, we have the skiing". Wilkinson said he understands tying Snowmass to Aspen (the ski area’s original name, in 1964, was Snowmass-at-Aspen) to alleviate those blank stares he usually gets around the state and elsewhere. "I get that part of it", he said. "I think it could work well with both resorts. There’s a synergistic effect there that, with the resort as a whole with Buttermilk and Highlands, once people realized that they’re all connected by one lift ticket, they’d say, ‘OK, I get it’".

I think tis is a valuable lesson to be learned by many ski resorts worlwide who live in the shadow of big ones.

Analyst upgrades Vail Resorts stock

Stifel Nicolaus analyst Steven Wieczynski (Vail Daily. Thursday, May 31, 2012) expects the stock to outperform the S&P 500 by more than 10 percent over the next 12 months. "With Vail shares declining 12 percent in the last two months (compared to the S&P decline of 5 percent), we believe this has created an attractive entry point as we push toward the 2012-13 ski season", Wieczynski wrote in a note to investors. "While Vail shares have historically traded lower (7 percent average decline during summer months back to 2007) during the summer months, we believe continued encouraging demand signals toward the 2012/2013 ski season, continued strong international visitation, revised summer program offerings, and solid Free Cash Flow (FCF) support could all be catalysts for the shares".
Five reasons Stifel Nicolaus thinks Vail shares are compelling:

• Encouraging season pass sales. Stifel Nicolaus says Vail can "easily push mid-to-upper single digit price increases on their pass program over the next five years given the quality of assets and the value proposition still inherent for their customers".

• Continued strong international visitation should help drive margins. Citing "impressive" international visitation in the 2011-12 ski season, despite snowfall, the firm believes "spending on non-mountain activities will continue to improve given international guests' propensity to spend more than the typical domestic visitor".

• Revamped summer program could partially eliminate seasonality. The firm points to the recently passed legislation — the Ski Areas Recreational Opportunity Enhancement Act that allows for more on-mountain summer activities, which Congress passed last year — "could present a low risk opportunity to drive incremental EBITDA".

• Strong FCF generation should allow for acquisitions or shareholder distributions. Stifel Nicolaus cites Vail's "underleveraged and conservatively managed balance sheet" as reasons to expect management to "carefully address any attractive M&A opportunities, whether they exist in the U.S., Europe or Asia".

• Valuation compelling at current levels. Current trading prices present an opportunity "for investors to enter the shares in order to capture upside to numbers heading into the 2012-13 ski season".

Other Vail Resorts analysts have also maintained that Vail Resorts shares (MTN on the New York Stock Exchange) are attractive because of the company's "asset quality, long-term pricing power, solid balance sheet, free cash flow, and strong management team", according to the latest investor note from Credit Suisse in May. Credit Suisse analyst Joel Simkins put the stock's price target at $55 in that note, while JMP Securities analyst Will Marks put the price target at $57 in his latest note to investors earlier this month (the stock closed on May 31 at $43.47).
While Bank of America Merrill Lynch analyst Shaun Kelley maintained a neutral rating for MTN as it enters a seasonally slow period, he wrote in a May 1 note to investors that Bank of America Merrill Lynch recognizes "the growth potential of its assets in a more normalized operating environment".

Vail Resorts is the leading mountain resort operator in the United States. Vail Resorts operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the GrandTeton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resorthotel company, manages casually elegant properties. Vail Resorts Development Company is the real estateplanning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly heldcompany traded on the New York Stock Exchange.

Colorado's Echo Mountain ski area for sale

Echo Mountain announced that it would be going up for sale in August. The ski hill is located just 35 miles West from downtown Denver. Echo Mountain was founded back in 2006, and is located a short 35 miles out of Denver. In addition to serving as an extremely convenient and family-friendly mountain destination, the north-facing terrain provides skiers and snowboarders with unmatched views of the Continental Divide from elevations ranging from 9,000 to 11,000 feet. The property features a vertical drop of 660 feet that can be expanded to 1500+, 16 named trails; three lifts including a 2000 ft. fixed grip triple chair, a magic carpet surface lift for the learning center and a handle tow for the events area; tested helipad and state-of-the art snowmaking operations with 4 wells and a reservoir. Less than 33% of the 226 acres have been developed and the resort is surrounded by U.S. Forest Service managed property, making its operations expandable through trades or leases.
"We've had six years of steady growth," said owner Jerry Petitt, the Maryland hotelier who bought the 226-acre dormant Squaw Pass ski area at a 2002 auction for $700,000 and has since plowed several million dollars into developing the area. "But to reach the next level, Echo needs investment and expansion. And it's time for new ownership to take it to that next level". Echo Mountain has grown from 12,000 visits in its inaugural 2005-06 season to 32,000 last season. Just about every resort in the country limped through the 2011-12 ski season — the worst in two decades nationally for both snowfall and visitation. But Echo had decent snow and saw strong visitation, with revenue climbing 30 percent and daily ticket sales up 50 percent.The ski area holds a great deal of significance for the region and the Colorado ski industry as a whole due to the fact that it is one of the few resorts to boast being located on completely private land. Echo will be sold sold by Racebrook (a private investment firm) and its auction affiliate, Sheldon Good & Company in a sealed bid auction format, with bids due by August 2, 2012.
"To have a ski resort situated on 100% private land is unheard of in the ski industry, so Echo Mountain provides an extremely rare opportunity for a local or international buyer to purchase the property and continue its evolution into a unique winter and year-round sports destination", said John Cuticelli, CEO of Racebrook. “A savvy buyer will be able to enjoy the benefits and opportunities of owning and branding their own mountain resort while leveraging the property’s solid history.” Unlike land leased from the U.S. Forest Service, private ownership allows unrestricted year-round usage as well as advertising onsite and unique brand exposure.
There are only 26 active, permitted ski areas operating in the state of Colorado and Echo Mountain is easily the closest one to the rapidly growing recreation population along the Front Range of Colorado, making it a possible Winter Olympic event site. Its location allows visitors to minimize time on the heavily congested I-70, which takes drivers hours to reach other resorts and will likely experience massive disruptions as traffic increases as it is rebuilt in the coming years.
Bids are due by 4 PM MDT, August 2, 2012 to Sheldon Good & Company. Anyone interested in owning their very own world class mountain destination should head over to http://www.echomtnauction.com/ and make sure they don’t miss out on this once in a lifetime opportunity.

Switzerland overnight stays recede for the 2011-2012 Winter Season

According to provisional results from the Federal Statistical Office (FSO), during the winter tourist season (November 2011 to April 2012), 15.2 million overnight stays were recorded, corresponding to a fall of 3.7% (-591,000 overnight stays) compared with the same period of the previous year.
Despite excellent snowfall across the Swiss Alps for much of the winter the main problem the country had was a poor exchange rate. The government did step in to support the currency ensuring it did not drop below 1.4 Swiss francs to £1, but just four years ago £1 would buy 2.6 francs. The exchange rate put many people off.
Of the various cantons and regions Graubünden, which has resorts such as Davos and St Moritz, was hit hardest with an 8.6% fall.
The Valais canton, that contains the ski resorts of Verbier, Zermatt, Saas-Fee and Crans-Montana, was down 6.8%.
The Bernese Oberland, that has Wengen and Grindelwald within its borders, registered a fall of 6.2%.
The figures compare to the previous winter but the season of 2010/11 saw falls of up to 6% on 2009/10.
A breakdown in the nationalities shows the number of British people declining by 10%, Germany 16% and Holland 19%.
There was a 7% rise in Russians.
Despite the overall fall in European visitors there was an increase from other parts of the world. There were 37% more people from China and increases from Southeast Asia, India and the Middle East.
The number of Swiss people staying in the country went up by 0.1%. This is somewhat surprising as holidaying in the nearby eurozone parts of the Alps would have offered better value for money, but many Swiss ski resorts had good conditions across large parts of the winter and this would have attracted locals. However there were many examples from ski resorts neighbouring Switzerland that saw a sharp rise in Swiss skiers and snowboarders as they took advantage of the cheap exchange rate with the euro. For instance, the Tirol in Austria reported a 15.9% increase in Swiss visitors.

Canadian Resort Re-Opens For Father’s Day Weekend, Again

For a third year in a row, Mount Washington will operate on Father's Day weekend for skiing and boarding. The resort will spin the Whiskey Jack Chairlift from 10am to 4pm on June 16 and 17th.
"We recently completed another stellar snow season up here so the writing was on the wall back in April- we were contemplating another summer snow session", explains resort spokesperson Brent Curtain.
To make some turns on the summer corn snow, tickets will cost $25 per person and rental skis and boards will be an additional $25. If you pre-purchase your tickets and rentals online at mountwashington.ca you get an additional 10% discount.
The mountain is confirming that Linton's Loop will be open top to bottom that weekend but will determine if more runs can open closer to June 16. "We want to see what the weather brings over the next week before we commit to the number of runs we can open", adds Curtain.
For fans of the terrain park, a selection of rails and features will be setup mid-mountain.
While summer ski days are an anomaly over the resort's 33 years of operation, massive snowfalls in the last few seasons have resulted in an influx of summer snow turns.
"Four of our five deepest snow years have all occurred in the last few years. We're definitely in a deep cycle for snowfall so it's not surprising to see the snow last this long".
As a bonus for heading up to the summer ski weekend, all skiers and boarders will receive a two for one Mile High Chairlift Ride voucher. There will also be prizes handed out throughout the weekend for best outfits and costumes.

Southern Hemisphere 2012 Season Underway

Following the early opening of Perisher in Australia blast week, more Australian ski areas and the first New Zealand ski areas are all opening this weekend (June 9th/10th).
Southern Africa’s only operational ski area, Afriski in Lesotho, has also opened this week.
In New Zealand there’s thankfully been no repeat of 2011’s warm May/June and instead increasingly healthy snowfalls have helped build up bases. Cantabrians are gearing up for their much anticipated first day on the slopes thanks to a snow dump that has blanketed Mt Hutt ski area. Mt Hutt will officially open for the winter season tomorrow (Saturday June 9) with an average snow base of 65cm across the entire mountain – believed to be the deepest in the southern hemisphere at present. Mt Hutt Ski Area Manager James McKenzie said the forecast for opening was fine and sunny with light winds. "It should be an outstanding day to kick off the 2012 season", he said. "We’ll be opening with the Summit Six Chair, Exhibition Quad and of course our beginners Magic Carpet area all operating. (...) We’re currently assessing Towers Triple Chair but are suggesting that only advanced to intermediate skiers head over there, as it is not currently groomed", he said.
Mr McKenzie said visitors to Mt Hutt tomorrow were likely to require chains on 2WD from either the Info Booth at the bottom of the ski area access road, or Canterbury View just after the 5 km mark. "People heading to the mountain tomorrow should check the snow report to make sure they’re well prepared and always carry snow chain equipment as conditions can change very quickly up here", he said.
In Australia Mt Baw Baw was coated with a thick blanket of fresh snow this week, 20cm in fact! "A great start to the first week of winter and positive signs for a snow-filled season ahead at Mt Baw Baw", they say, while at Mt Buller the snowmaking team have been working around the clock to get the mountain white for the weekend and say there are some nice piles of snow building up all over the resort thanks to cold nights and good snowmaking conditions.
Mt Hotham says that on top of natural snowfall snowmaking kicked off there in the early hours of 29 May on the Big D.
Since then they have been making snow on the Big D, Summit Trainer, Sun Run and Swindler's Trail whenever conditions allow. Last Sunday morning saw the resort blanketed in white after overnight snowfalls and they’ve since received 25cm of fresh snow with more snowfalls forecast.

Vermont Ski Visits Down 11%

Less snowfall and challenging weather conditions translated into nearly 11 percent fewer skier visits this season, the Vermont Ski Areas Association reported Wednesday at its annual meeting held at Jay Peak Resort.
The state’s 18 ski resorts recorded 3,903,171 skier and snowboarder visits during the 2011-12 season - down 10.5 percent from the 4,365,906 visits the previous season, which was the best season since 2004-05.
Although Vermont’s numbers were disappointing, the state fared far better than other ski states. Nationally, skier visits were off 16 percent this season.
Despite low natural snowfall during the 2011-12 ski season, state-of-the art snowmaking and grooming enabled Vermont ski areas to have significant amounts of open terrain, often unmatched in percentage by any other ski state. "The 2011-12 season stands as a testament to the resiliency of our ski areas and showcased the unrivaled prowess of our industry’s snowmaking and grooming capabilities", said VSAA president Parker Riehle. "The caliber of our 75% statewide snowmaking coverage means, for example, that we have over 1,000 acres more terrain with snowmaking alone than all of New Hampshire’s total ski area terrain".
He said the state’s 30 cross-country areas had a rougher season since only a few have the capacity to make snow and even then on limited terrain.
Based on a 10-year average, he said skier visits were down 5 percent this season.
Despite adverse weather conditions, with temperatures that climbed into the 70s in March, the VSAA said that tourism-related tax revenue during the winter were stronger than expected.
Riehle said rooms and meals, and sales tax revenue were up a combined 2.5 percent over the previous winter.
Although the downhill ski resorts struggled this season, Riehle said he knows of no resorts in dire financial trouble.
Ski Vermont is a private non-profit trade association founded in 1969 to help create a legislative, economic and social environment in which the state's ski industry can grow and prosper, addressing issues including environmental integrity, economic and social contributions to the state's welfare, and competitive positioning of the state as a destination for winter tourism. Ski Vermont serves its 19 Alpine and 30 Nordic member resorts in three major areas: Governmental Affairs, Marketing and Public Affairs.